Who Owns The Story? with Rachel Erskine

25 May 2022 11:00 Online

Event details

  • The Social Change Agency
  • Online
  • May 25
  • 11:00 - 11:55

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This event is open to members of the DevComms Network. Learn more about the DevComms Network and how to join here.


Join us for our next event, Who Owns The Story? with Rachel Erskine, Communications Manager at Amref and co-chair of the BOND ‘The People in the Pictures’ working group.

Amref recently took part in the research project, Who Owns The Story? alongside UEA and UAL, looking at how UK audiences respond financially and emotionally to stories of poverty developed and told directly by the image ‘subject’ in their own words, as opposed to fundraising materials designed by the charity.

Rachel, who was directly involved in this project, will be talking to us about their research findings, focusing on what she and the Amref team learnt along the way, and how that’s informed their approach to fundraising and communications.

We’ll have time for a Q&A as well as a broader discussion on ethical storytelling and fundraising.

If you would like to read the Who Owns The Story? report ahead of the event please find it here.