We were asked to help them reflect on their role as advocates and supporters of hospice care, allowing them to focus on bringing their membership, partners and other stakeholders together at a critical stage in their organisational development.

Following in-depth interviews with Hospice UK’s senior management team, we ran a workshop with the entire staff team. The focus was on exploring ways to mobilise the charity’s staff and partners under the banner of a coherent movement, to better promote hospice care and support everyone working in the sector.

Our work has been condensed into a series of recommendations and principles of engagement. Our Movement Building Workshop helped Hospice UK develop messaging, content and a strategic plan for delivering the next phase of the organisation’s important work across their members and the wider public.