Author: Louise Lap

The case for thinking more strategically in third sector campaigns

We recently caught up with Alice Sachrajda and Lena Baumgartner, the two authors of “More Than Words: How communicating our shared values and forging mutual connections can bring hope for a new tomorrow”. ‘More than Words’ is a recent investigation commissioned by the Thomas Paine Initiative, making the case for why those working towards social change can and should be using strategic communications as a powerful tool for achieving positive change.

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