Blog
The case for thinking more strategically in third sector campaigns
We recently caught up with Alice Sachrajda and Lena Baumgartner, the two authors of “More Than Words: How communicating our shared values and forging mutual connections can bring hope for a new tomorrow”. ‘More than Words’ is a recent investigation commissioned by the Thomas Paine Initiative, making the case for why those working towards social change can and should be using strategic communications as a powerful tool for achieving positive change.
A strategic communications reading list for campaigners
As a campaigner or PR person, it's very easy to feel lost in your day to day work. When you're churning out press releases or spending time compiling web analytics reports, it's easy to inadvertently publish counter-productive messages or spend to much time on the...
Ways to fight the far right
This blog dissects the tactics deployed in the movement against the far-right.
In conversation with Hope not Hate
In this interview, we speak to with Nick Spooner, Organizer at Hope not Hate, to learn more about his and his organisation’s work.
In conversation with a climate striker
Since 16-year-old activist Greta Thunberg started her school strike for climate outside the Swedish parliament in August of 2018, young students across all continents have joined her to demand action to safeguard the planet. On 15 March over 1.6 million students from...
Why we must involve young people in decision-making
From the Youth Strikes 4 Climate movement, to the March for Our Lives and Global March against child labour, student-led, youth movements provide a powerful message that their future is too important to be entrusted to adults who have failed to deliver. While this is...
The anatomy of the climate strike movement
Greta Thunberg’s school climate strikers have brought huge amounts of attention to the climate crisis in recent months. But as their movement grows, what lies behind their success? And what can other campaigners learn from them? Here at The Social Change Agency, we’ve...
How women’s empowerment and climate action go hand in hand
Social justice campaigners often talk about the importance of intersectionality. Yet, too often it's difficult for them to find either the energy or the rationale to link their causes to others'. Today, fresh research offers the potential to make this process much...
Learning from a community-led approach to helping women in Africa
Ahead of International Women’s Day, we spoke to Frances Longley, Amref UK's CEO, about creating real change for women and girls in Africa. Here, she gives us three top tips for using movement-based, community-led approaches to achieve social progress. 1) Help women...
Three movements to watch out for in 2019
Here’s a rundown of some of the social movements we’re most excited about and those we expect to flourish and grow next year. 1. The Women’s March Since rallying the largest single-day protest in US history after Donald Trump’s election, the Women’s March has...
Our top movement partners from 2018
We love our work because of the innovative and inspiring organisations we interact with every day. Here’s your chance to find out a bit more about some the movements we have been building over the past twelve months, and some of the partners we have been privileged to...
The Rise of the Organisational Movement Builder
On a very cold and wet November evening this week, we launched CareerClub, an evening of honest, irreverent, cross examinations of all the careers in social change and how we got there, or got lost instead. I put myself on the stand, next to Nick Gardener, the CEO of...