Building impactful partnerships between businesses and charities
The brief
Danone is a market leading company that sells dairy, plant-based, water and specialised nutrition products around the world. As part of their commitment to social impact, Danone UK wanted to create a new programme to address malnutrition and obesity in the UK and Ireland.
Danone UK sought our expertise to help them explore and design prototypes for what this programme could look like.
Our approach
For this project we drew on our wealth of experience in research, facilitation and qualitative evaluation to inform our programme design.
First, we conducted research into malnutrition and healthy eating and assessed what competitors in the sector were doing to spark change. We then conducted interviews and workshops with Danone employees to inform our programme design process.
Following the research and evaluation phase, we leveraged our relationships in the social impact sector to propose a partnership with UK-based charity FoodCycle. FoodCycle is a charity that combines surplus food, spare kitchen spaces and volunteers to create meals for people at risk of food poverty and social isolation.
The results
Danone UK and FoodCycle have now announced a three-year, £300,000 partnership that will deliver over 200,000 nutritious meals to communities up and down the country.
This will mean that 88 tonnes of surplus food will be saved from going to waste.
Danone employees will also be encouraged to volunteer at FoodCycle, as part of Danone UK’s unlimited volunteer days programme.
It was great to work with the Social Change Agency to help to challenge our thinking and bring a fresh perspective, supporting us to identify and set up a brand new partnership with FoodCycle – something all of our colleagues can be really proud of. The team showed great flexibility and dedication and helped us to ensure Danone employees from across the business were involved and engaged throughout the process.
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