Creative, positive, solutions-focused communications

Foreign, Commonwealth and Development Office (FCDO)

Changing the narrative of social change

The Social Change Agency manages the communications of UK Aid Match, a 5-year, £150 million programme run by the Foreign, Commonwealth and Development Office (FCDO).

We work closely with FCDO and over 100 international development charities to deliver creative, positive, solutions-focused communication appeals that show the benefits of UK aid.

Supporting this we have run a comprehensive research programme with the international development sector to help improve the communication component of UK Aid Match.

Why is public engagement important?

Public attitudes toward global development are increasingly negative. How charities communicate their work is vital to encouraging the public to engage and actively support international development work.  We draw on research such as the Narrative Project to overcome barriers to public support such as feelings of cynicism, distance, and futility.

We offer support on:

  • Refining key campaign messages
  • Evaluating communication strategies
  • Maximising earned media and fundraising opportunities
  • Assessing communications risks
  • Meaningfully using case studies
  • Assessing creative assets
  • Sharing best practice from across the sector

Change the narrative with inspiring, authentic story telling and communications

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Examples of our work

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Free resources

Movement Building Canvas

The Movement Building Canvas is a practical framework and printable worksheet to help you or your organisation design and build a social movement.

Network Building Canvas

Discover how to create and manage successful peer networks and Communities of Practice using our handy canvas, perfect for both individuals and groups.

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