This toolkit is designed to help you improve your digital campaigns by centering the voices of lived experience.

Based on extensive research this framework will allow you to reshape your digital campaigns to be more accessible, effective, inclusive and responsible, while ensuring the voices of lived experience are central.

For best results, test a campaign idea that is not yet fully solidified. Going through the questions in the toolkit will allow you  to rethink, reshape and adapt your idea to fit with the essential elements that are needed to have a responsible digital campaign.

Your idea does not need to hit every single element that is mentioned. Instead, use this toolkit as a guide for understanding all the different ways that a digital campaign can be effective.